PhotoSecret

We all have a secret that's been tugging away at our heart's strings for as long as we can remember. We often wish we could tell someone - anyone - to ease the heartache. What if you could share your secret, anonymously, with the world? How great would it feel to put it down after all these years?

Embracing "the exhibitionist in all of us", PhotoSecret is an interactive exhibit that encourages visitors to anonymously txt a secret with their mobile phone. The more adventurous can take their photo at one of the custom photo booths. The crowd will come alive when photo and secret are randomly paired and displayed above the city for all to see.

After the event, the audience can view a gallery of the generated pieces. Visitors will be able to send a photo to a friend, or share it on their Facebook profile.